Team 2 Keywords

A singular form of media, a means by which something is communicated or expressed. In our reading, Carr heavily emphasizes not only the message that is being communicated but the specific medium that is communicating it - books, television, and the Internet (and computers in general).

To include or absorb something into something else. In Chapter 5, Carr talks about how the Internet began to take over the jobs of the other media, specifically the sound processing equipment, telephone calls, the technologies of cinema and television, and 3-dimensional games. As certain technologies improve and gain strength, they will subsume weaker and less developed technologies.

One of the reasons mentioned that the Internet was able to subsume these other media forms was because it's bidirectional - it can send and receive messages.

Once a media has been subsumed, it isn't gone, it's just reshaped or refashioned to fulfill the purposes of the dominant media.

Oral Tradition
The transfer of historical or cultural information from one generation to the other done in an oral manner. Carr explains that "its meaning had always been conveyed mainly through inflection, the pattern of stresses a speaker places on syllables" (page 61). Reading aloud and the act of conveying information orally were popular because there were no rules for writing. For example, there was no sense of word order and no breaks between words. Because of this, one had to read aloud to decipher the syllables. Oral tradition disappeared when rules for writing developed and made reading silently easier. Today reading aloud is very rare.